the cube does complete cyclical studies and evaluates the effect and impact of a brand or company in each media; we measure the investment of a campaign, we find opinion leaders who express positive or negative views; in summary, we create a full picture of a brand and company…and of their main competitors.
This analytical cycle is ongoing, 365 days a year.
Getting an edge over your competitor with a clear picture of your brand’s perception.
The active team on this blog is :
Thibaut De Norre – Director the cube
An expert in media content for more than 20 years. Thibaut assists companies in evaluating their brand perception, to identify essential insights for defining a sound marcom strategy.
Axel Van Nijverseel – Social Media Expert, the cube
As media & communication professional for 20 years now, Axel specialized five years ago in social media.
His capacity to filter and decipher the insights on social media are part of his expertise. Master degree in Communication at the KU Leuven, Axel has worked as a journalist for the newspapers Het Volk and De Morgen.