Discover the Buying Intention Index (BII)

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The cube has recently developped a new indicator called Buying Intention Index (BII) whose objective is to evaluate consumer intentions (expressed on the web) to buy products or services. 

Buying intentions’s proper evaluation reveals great opportunities for brands to get in touch with potential buyers. Discover right away the BII processed on the watch sector (pre-owned watches in particular).

Study : The perception of pre-owned watches through the internet

The complete research of the BII will be published in the book released for The 20th Journée du Marketing Horloger by the end of 2016 (ARC Neuchatel, Suisse).

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