‘Digitalize your brands‘ was the theme of the session that took place on the 22rd of October 2015 at the Digital Society. The cube presented a study about the digital media presence of contact lenses and optical brands : Lensonline, Pearl, GrandOptical and Hans Anders.
“The market remains limited in terms of digital infusion. Brands’ social media activity remains an essential part before the consumer enters the buying funnel. It’s also important to consider the digital activity of this sector as a key element to enhance the consumer experience in-store”, says Thibaut De Norre, Director of the cube.
Discover the presentation below…
For more information, don’t hesitate to contact Aurélie Tinel, Business development manager at the cube +32-(0)2 508 17 37 firstname.lastname@example.org