Archive by month December

Brand nostalgia…

Brand nostalgia…

Nostalgia has always been an effective weapon in advertising – especially in times of crisis, as it reminds us of happier days. For brands, triggering a sense of nostalgia is also a way of recapturing past grandeur. Ricoré, Lotus and Milka are great examples.  « Le soleil vient de se lever, encore une belle journée, il [...]