Archive by category Research

The smart move of discount

The smart move of discount

Mainstream discounters, soft discounters, dumpsupers, hard discounters… the retail market is diversifying with a new segment called smart discounter. Lidl positions on the segment, moving from hard to smart.  Discover the study below about the consumer perception of smart discount. Download the study here For more information, don’t hesitate to contact Aurélie Tinel, Business development manager [...]

20km of Brussels : Earned Media Analysis

20km of Brussels : Earned Media Analysis

The cube analysed the earned media of the 20KM of Brussels (2015 edition). The visibility is driven ‘in the moment’, ‘live’  by social networks as people love to share their participation and performances. A great opportunity for brands to generate awareness… Discover the study here and some suprising insights about brands active around this sport event. For more [...]

Discover the Buying Intention Index (BII)

Discover the Buying Intention Index (BII)

The cube has recently developped a new indicator called Buying Intention Index (BII) whose objective is to evaluate consumer intentions (expressed on the web) to buy products or services.  Buying intentions’s proper evaluation reveals great opportunities for brands to get in touch with potential buyers. Discover right away the BII processed on the watch sector (pre-owned watches in [...]

Discover the new cross data study of the cube/AQ Rate: ‘How sweet is your life? ‘ An innovative data research about Stevia and the new member of the Coke family: Life

Discover the new cross data study of the cube/AQ Rate: ‘How sweet is your life? ‘ An innovative data research about Stevia and the new member of the Coke family: Life

On the 26th of March 2015, during the Shopper’s Day (at Kinepolis Imagibraine), the cube presented a cross data study about the perception of artificial and natural sweeteners. The study crossed media analyses with opinion surveys (conducted by the company AQ Rate). The main questions of the study focused on: What is the perception of stevia? Are people aware [...]