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The smart move of discount

The smart move of discount

Mainstream discounters, soft discounters, dumpsupers, hard discounters… the retail market is diversifying with a new segment called smart …

20km of Brussels : Earned Media Analysis

20km of Brussels : Earned Media Analysis

The cube analysed the earned media of the 20KM of Brussels (2015 edition). The visibility is driven ‘in the moment’, …

Privacy in the Brave digital world: Public authorities, brands and consumers

Privacy in the Brave digital world: Public authorities, brands and consumers

The cube made a study about ”Privacy” crossed with an opinion survey, questioning different generations (GS, BB, X, Y, Z ) about data …

Discover the Buying Intention Index (BII)

Discover the Buying Intention Index (BII)

The cube has recently developped a new indicator called Buying Intention Index (BII) whose objective is to evaluate consumer intentions (expressed on …

The challenge in the world of glasses and lenses today

The challenge in the world of glasses and lenses today

‘Digitalize your brands‘ was the theme of the session that took place on the 22rd of October 2015 at the Digital Society. The cube …


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